Salesforce Marketing Cloud Release October 2019

A friendly reminder that SFMC will be release some new updates on October 12, 2019.

Key highlights include:

View Google Analytics 360 SMS Activity Metrics in Journey Builder 

See how SMS activities in journeys impact the web conversion path of your customers in single and multi-channel journeys.

Shared Data Sources for Business Units in Contact Builder

A new Sharing tab provides Data Sync customers with a straightforward sharing model for more customer control when using synchronised data in Marketing Cloud.

Engage Customers Through the Event Follow-Up Journey Template in Journey Builder

Use the Event Follow-Up template to build a journey to engage with attendees after an event.

Use Facebook Advanced Match in Journey Builder’s Ad Audience Activity 

Expands the number of attributes to improve match rates and achieve a higher return on advertising spend.

Nested tags in Content Builder 

Add multiple dimensions to tags, making them easier to find, categorise, and analyse.


Allow Multi-Select on All Contacts View in Contact Builder 

All contact builder users can now delete multiple contacts on a single page at one time

Please reach out if you have any questions about the above.

Full release notes can be found at:

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