Salesforce Marketing Cloud Release October 2019

A friendly reminder that SFMC will be release some new updates on October 12, 2019.

Key highlights include:

View Google Analytics 360 SMS Activity Metrics in Journey Builder 

See how SMS activities in journeys impact the web conversion path of your customers in single and multi-channel journeys.

https://help.salesforce.com/articleView?id=mc_rn_october_2019_sms_tracking_and_reporting.htm&type=5

Shared Data Sources for Business Units in Contact Builder

A new Sharing tab provides Data Sync customers with a straightforward sharing model for more customer control when using synchronised data in Marketing Cloud.

https://help.salesforce.com/articleView?id=mc_rn_october_2019_cab_shared_data_sources.htm&type=5

Engage Customers Through the Event Follow-Up Journey Template in Journey Builder

Use the Event Follow-Up template to build a journey to engage with attendees after an event.

https://help.salesforce.com/articleView?id=mc_rn_jb_event_follow_up_template.htm&type=5

Use Facebook Advanced Match in Journey Builder’s Ad Audience Activity 

Expands the number of attributes to improve match rates and achieve a higher return on advertising spend.

https://help.salesforce.com/articleView?id=mc_rn_october_2019_ad.htm&type=5

Nested tags in Content Builder 

Add multiple dimensions to tags, making them easier to find, categorise, and analyse.

https://help.salesforce.com/articleView?id=mc_rn_october_2019_ceb_nested_tags.htm&type=5

Allow Multi-Select on All Contacts View in Contact Builder 

All contact builder users can now delete multiple contacts on a single page at one time

https://help.salesforce.com/articleView?id=mc_rn_october_2019_cab_allow_multiselect.htm&type=5

Please reach out if you have any questions about the above.

Full release notes can be found at:

https://help.salesforce.com/articleView?id=mc_rn_october_2019_release.htm&type=5