Salesforce Marketing Cloud Release January 2021

The next release for Salesforce Marketing Cloud is rolling out from January 30  – February 6, with some interesting updates slated for this release. We’ve highlighted some of the updates below and the full release notes can be found here.  

Release Highlights

 

AMP for Email

A big win for email marketers in the advancement of interactive emails, AMP for email is now able to be enabled in your account, providing a new open-source email framework that allows you to add interactivity inside your email messages. This framework unlocks a large variety of interactive and real-time content to further increase the personalised experience within email.

Available within Pro, Corporate and Enterprise Editions.

Chat Messaging for WhatsApp

This new messaging feature will now let you chat with your customers within WhatsApp. Once provisioned, you can start configuring your messages and templates in Content Builder and Journey Builder, and push your content into the installed Journey Builder WhatsApp activities. Use Contact Builder to create new WhatsApp audiences to further segment and target your customers from journeys.

Datorama Reports for Marketing Cloud

Datorama reports in Marketing Cloud with replace the current Discover reporting tool that is being retired in April 2022. With Datorama reports, you’ll have access to a new format to generate and share your email and journey analytics, with a new Datorama Dashboard to collate and pivot your reporting requirements from

Available on Corporate and Enterprise editions, as well as Pro editions with Discover enabled.

Customer 360 Audiences Enhancements

Customer 360 Audiences continues to expand with new features that allow you to more clearly define your data, stitch your customers with improved Identity Resolution matching. New streams are also available to connect from both Mobile and Web devices, allowing you to activate on this within your email data sources.

Datorama: Email to Web Conversion App

Within Datorama, create new visualisations of the impact of your email campaigns between your marketing channels and your web analytics. Connecting your email and web data unlocks insights and key factors to the performance of the full customer funnel

Additional Features on this Release

 

View Enhanced Contact Error Details in Journey Builder

Improved error messaging and tracking on individual contacts within a journey, allowing you to see details of an error that caused them to exit a journey.

Protect Your Social Studio Accounts with Multi-Factor Authentication

Continuing with the increased login and account security, MFA can now be enabled for Social Studio. MFA adds a level of protection to provide users with confidence in the security of their accounts. Super Users and Administrators will be able to enable this on your account. 

Look Inside Einstein’s Asset Selection

Within Einstein Content Selection understand why a particular asset was selected for a particular subscriber, as well as why some assets weren’t selected, allowing you to fine-tune selection rules.