Orchestration
Define and orchestrate your customer contact strategy across all channels including the next best campaign, offer, action, CTA and content.
Define and orchestrate your customer contact strategy across all channels including the next best campaign, offer, action, CTA and content.
We help orchestrate customer interaction to utilise the right channel, at the right time, with the right message. In understanding the customer’s channel preferences, we ensure their consideration in our channel execution.
We test the performance of your orchestration strategy, reviewing which channels, segments, and content aligned best to your desired business outcomes.
Together we ensure the next best offer is presented to the customer depending on their product purchasing stage and lifecycle journey across all channels.
To ensure your customers are not inundated with your communications and unsubscribe, we help develop your contact strategy to enable the correct prioritisation of marketing messages and introduce channel frequency caps and segmentation.
Our team helps define and document your orchestration strategy through a number of workshops, interviews and sessions focusing on every customer interaction across all channels.
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